There’s a lot of patriotism about at the moment. Personally, I’m enjoying it. The little union jack flavoured cupcakes especially.  It seems to have even infiltrated the Insurance world – I read a few days ago in Post that London-based online insurance entrepreneur, Simon Burgess, has been offered millions for the titles of his three companies with ‘British’ in the name.  British Money, British Loans and British Limited are in demand, and have apparently been of particular interest to Insurers with ‘strange’ names!

The obvious culprits for this sudden influx of bunting and Britishness are the Jubilee and the Olympics. There is a lot of debate over the legacy of the Olympics, but I wonder if lingering patriotism will result from this summer of excitement?  Are we still proud to be British? With the Insurance sector facing increasing regulatory pressures and economic issues still loitering, things are far from easy.  I think, though, that the demand for ‘British-inspired’ names is a positive – a symbol of unification and positivity.

Do you agree?

Hattie Poole is the Insurance Consultant at BrightPool.